Web Gap Analysis and Page Speed OptimizationQuality Assurance and Web Gaps
For a leading biomass laboratory, case studies, press releases and contract workflows were a tedious task to manage and publish. Even though the brand had a content management system, the page speed, script loading, images made the site so heavy that presentations suffered, and direct website lead conversion was impossible.
The effort vastly improved the company’s planning and execution functions, they knew that in order to succeed in this era of technology the parameters of website branding had to be at par with peers in the industry.
The biggest challenge was that the client had no branding strategy in the CMS.
- Essential face lifts needed:
The teams focused on pushing content live, one after the other and overlooked key facts such as Client/Partner Showcase on the Home Page, calls to action at strategic places on the landing page, stats and figures, video sliders etc.
- Determine the right customer need instead of a dull plain page:
Assessment of the biomass sector needs through online indications of the financial return and carbon reduction that could be achieved by the installation of a biomass boiler, were nowhere to be seen and hence the clarity for a first time client was not something that was addressed in the current system.
- Optimize the navigation for perfect user experience:
The navigation of the website did not walk the client through a biomass service in a problem-solution-design approach. The entire navigation needed restructuring, for the UI to inform User Experience.
- Chat bots:
The team spent hours connecting with interested viewers, who had basic queries related to the domain and hence unnecessary resources were deployed on customer support. Organizing the workflow was a crucial decision in revamping the website.
- Prominent Content Sharing Mechanisms
The website needed prominent content sharing mechanisms to ensure that press releases were shared easily among readers. A total indifference to the power of social media and sharing had led to considerable lag in the market.
Among other things, like a face lift and directly addressed challenges above, we gave optimization for
- Page Speed Score On Google Page Speed Insights
- Image Optinisation
- Script Optimisation
- Minimizing DOM size
As per our recommendations
The page load time reduced from 10s to 3s. And the bounce rate of a viewer reduced from 123% to 23%
RHI Calculators Added On The Home PageWhat helped the most
The website became educative as 10% more viewers, in a short span of time, were seen to use the RHI calculator to find out how much money you could get through the Renewable Heat Incentive if they installed renewable heat technology