Cricket Feed App in 20 DaysDigital Media - Sports
With the Indian Premier League approaching, the client wanted to launch an app, primarily for the Indian audience – giving cricket scores, in Hindi. The technical solution was an integration of a front face of native apps, in iOS and Android and cricket live score APIs, Fantasy APIs and the back end coming from a WP blog.
The challenge was the combination of time left versus the already fabulous image of the client in the sports field. To add to that, using a new third party API for constructing a state of the art app, for pitching in front of investors and interested parties.
We segregated our effort into three main parts:
- Live Score API Integration
The client wanted minute by minute live updates for his users, and the challenge was to bring the fan base from Google Cricket news to a one stop app, with live updates, blogs and the like.
- Translate to native Indian languages
The client had no in house content team for providing custom translated content, and so – the translation of the content and its relevance became part of our duty.
- Blog Integration
The blog had an existing fan base of 1M people, which meant that the first day of launch had a huge audience – bigger than 20 days of effort could muster. The responsibility of a smooth user interface, keeping design and product story in mind was one half of the challenge – and entering a market with Market competition such as CricBuzz, Wah Cricket, Sports Keeda – that had already set the standards – which were hard, but not impossible to match.
- WP API:
The WordPress API, though on untested waters, can be very useful for solutions that need not be scalable. Here, we needed just that. The client needed a fancy blog integration, and in-app player for Youtube videos, and stats and figures, shown exactly how it is on the blog.
- Ranauz Cricket API:
We recommended the Ranauz Cricket API, for live scores, chat bots, fantasy cricket and performance APIs – and as expected the client wasn’t disappointed at all.
- Google Translate API:
The choice between the translation APIs by Bing and Google were difficult at first, but we finally went with Google Translation APIs for the extreme reliability of Google Translate.
The result was 500 downloads per day for half of the first week. We received a positive feedback, and it resulted in a complimentary Whats app Group, which led to a further request of a Whatsapp bot.