Turning around a real estate pitchProperty Management Systems, Brochures and Branding Solutions
For one leading real estate company, success was shadowed by a cost: lack of modern digital branding, a website and walk-through brochures of building and on site development processes.
The effort vastly improved the company’s presentation and content management functions, and they realized that in order to succeed in this era of technology their CMSes needed to be much more robust than what they are.
The biggest challenge was that the client was not utilizing technology properly. Content was edited in PHP files, which meant business developers had a constant dependency on developers to change content every now and then. A content hierarchy was also not available and decisions could only be made after all the required data and been received. This was holding the client back; they knew they could corner more of the market if they had the ability to be more dynamic. The work addressed three critical issues:
- Improve sales and operations and content planning:
The teams focused their efforts on a few of the highest-value S&OP and content levers in order to review the current planning process, identify gaps in the content planning and analytically understand demand and supply variability.
- Determine the right brochure branding and Search functionalities:
With many development projects in the market, our client needed a proper method to manage their brochures and present dynamic walkthroughs through sites when clients were ready for their visit and site analysis The search functionality on the current site led to a distracted user experience, and needed binding work from UI-UX perspective.
- Optimize the calls to action for Agents:
The calls to action were not significantly placed for a user to schedule a call with the agents of our client, for a site visit or more information. This led to unfruitful campaigns, and zero to little conversion from the digital realm.
The solution that Codnostic Solutions came up with combined modern tech CMSes with real world practicality. Everyone knew that the systems had to be updated, the real challenge was updating them without disrupting the whole organization in a negative way. The solution was to introduce proper workload management done through computers, while providing mobile platforms to the stakeholders.
This allowed the workers to be involved in the job instead of feeling like they had been made redundant by technology.
Our client’s employees are now more empowered; they also have the benefit of generating reports instantaneously whenever needed. They can now make decisions on the fly based on the latest real time data.
The effort intuitively improved the company’s planning and execution functions, created and implemented a new policy that accounted for specific sites and key digital parameters, streamlined the campaign process and reduced delays in lead conversion.
By the numbers, the effort:
- Reduced lead time by 43%
- Increased Impressions by 10%